Annadanam Samam Danam Trilokeshu Na Vidhathe
These are the verses from the Vedas which mean that Annadanam is supreme and incomparable to any charity. Food is the basic requirement for all humans. Thus according to the Vedas, the one who does Annadanam to devotees attains heaven (Punya Loka) in this universe (Brahmanda) itself. In this whole universe, the creation and its progression depends on food. Hence giving food to the devotees is more than attaining heaven.
Sponsor Benefits: As a token of appreciation, on the day of sponsorship, the sponsor’s family can watch Lord Venkateswara (or main deity of the festival) Abhishekam by sitting inside the Arthamantapam. Mahadaseervachanam will be given to the sponsor’s family.